Gaawk is a highly analytical social media tool developed by b2cloud, which allows brands, businesses and organisations to identify and understand perceptions and conversations in ‘real-time.’ Gaawk is a social media monitoring tool that provides our clients with the insight to capitalise on positivity and will help counteract negative perceptions, before they become widespread. Gaawk is an essential qualitative tool for brand health, campaign effectiveness, consumer perception, trend identification and early behavioral change.
“Gaawk has become a vital part of our marketing intelligence. It provides practical consumer insight and has helped to identify relevant trends and expose opportunities in digital and beyond. After a period of running Gaawk in parallel with our traditional media monitoring service, we realised Gaawk was all we needed.”
- Ansell