Author Archives: Luke

About Luke

Luke is a Director of b2cloud, and heads up our Social Media management department. He loves all things technology, and is a bit of an Apple-holic. Current number of applications on his iPhone/iPad - 245.

App review: Fanta PlayZone

It’s not too often I feel compelled to write a review on an iPhone app I like, but I recently tested one out from Fanta called the Fanta PlayZone (iTunes link.) Basically the whole app is designed to marry digital and traditional marketing. You can play games, which are pretty much there just to promote Fanta’s orangey goodness with some random fun like jet skiing, and another game which lets you launch orange balls at various people, scoring points for every person you hit. The real reason I like this app so much is the way in which it includes … Continue »

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When a good idea is no longer a good business

Working out your opportunity-cost early on can save you later. Continue »

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The social media terrorist – be alert, but not alarmed.

Get your act together Facebook, and add some advanced functions for business users. Continue »

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Sharing office space? You better provide some value.

Share your office space with creative people who add real value. Continue »

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This is a weird glitch on the iPhone 4S

iPhone 4s app icon glitch Continue »

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Just some awesome drawings of awesome things

Just some awesome drawings of awesome things Continue »

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To PC or not to PC (part 2)

Part 2 of my To PC or not PC debate. Continue »

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To PC or not to PC?

I feel like I’m caught in between two worlds at the moment. One is the glamorous, sexy and fancy pants world of the Mac…The other is the veteran operating system Windows. Continue »

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Dive deeper into your Facebook page with Insights

Most businesses and organisations would have a Facebook page by now. Whether they have the discipline to update it regularly, posting interesting content and interacting with users is another story. Continue »

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The balancing act of a new venture

So you’ve come up with a great new business idea. Your (insert: widget, website, app) has never been done before, everyone will be using it, your market is the whole world blah blah blah. WRONG. Continue »

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