Blog Posts by Lei

Inbound marketing, especially for B2B companies, is difficult to get right. With so many online social outlets, content strategies, and performance metrics, knowing where to begin is a significant challenge. It is important to get the basics right. Once you have a manageable campaign, you can begin to piece together the parts of your marketing

Copywriting is the art of persuading someone to take an action. As you might know, it has been used for deceased by some most successful companies around the globe. How can you use this age old technique to get people to download your app? If you ever tried to write some words on a website

One of the most important factors in creating a successful online business is knowing what to sell. Finding the perfect product(s)/ niche market to sell is often the most important and difficult step towards creating a profitable and growing online business. For the past 3 years, I have been trying to define the process of

Everyone is talking about Microsoft’s new Windows Phone milestone. It’s a big one: The company announced it published a whopping 75,000 new apps for its mobile operating system. Not bad at all actually. It sounds like Microsoft has the manpower to handle a large influx of developer submissions. While most people starting talking those cool

To me content marketing is one of the best online marketing technique nowadays. Through out years I use the specific technique to generate tens of thousands of visits to my various site – all as a blogging newbie. I’m going to give you a step-by-step process, and show you how this is going to be done. The guest

When you’re in a hurry, you need the fastest way to get a thought to your iPhone. While there are some good apps for editing Office documents, such as QuickOffice, many can be costly and very hard to use. Here’s top 3 iPhone apps which will provide the most efficient use of you time no matter if it’s a strategy

Based on my experience, over the years I’ve found that majority of  entrepreneurs are really good at communicating their business vision, however,  when it comes to final IT product such as  websites and mobile apps, most of the time those visionaries lack the background to explain the finer details of what they are seeking. Some entrepreneurs perfectly understand that

Nowadays, companies are spending a lot of efforts for earning their customers’  Facebook likes. However,  purely getting huge numbers of likes  isn’t enough to earn their business. To be able to market successfully on Facebook,  you need turn your Facebook fans into paying customers, give them what they want — exclusive content, deals and rewards. If you don’t

A billion-dollar payment from Samsung, plus the possibility of an injunction against sales of infringing Samsung smartphones and tablets. The recent patent infringement lawsuit between Apple and Samsung basically gave Apple everything it wanted. Will this large lawsuit be the historical point which will dramatically change the way our devices are manufactured and, in turn, affect our decision-making

“Does my business need a mobile website?” It the wrong question to ask. The better one you should be ask yourself now is “can my business afford not to have a mobile website?” Nowadays, if you still don’t have a mobile version of your business website,  you’re very likely losing a great number of potential customers without even knowing