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Monthly Archives: October 2009
The Evolution of the e-book
I am a follower of a number of Australian independent publishing companies on Twitter. I have noticed lately a new trend amongst their tweets and postings involving e-books. This is a hot Web 2.0 topic in the publishing world, and for good reason. With the development of e-books, traditional books and all publishers come under threat. Whether this threat is justified or not is something I am interested in exploring. The main players in the plot of the e-book are Amazon’s Kindle and the Sony Reader. While the Reader has been around since September 2006 and Kindle since November 2007 … Continue
Posted in General Thoughts
Tagged Amazon, e-book, e-reader, Kindle, publishing industry, Sony Reader, twitter, Web 2.0
4 Comments
Getting to grips with Twitter: Part 2
The statistics I mentioned in my last post, and my confusion of the past few days have got me thinking again. Maybe they also point out that Twitter is not really that accessible to new users? People seem to sign up, poke around and then give up or are just more content to read from afar than participate. Or perhaps they are like me, a bit timid and shy in this alien world, like a foreigner in need of a Lonely Planet guide to Twitter. One thing is glaringly obvious, patience is not a virtue in Twitter, patience is dead, … Continue
B2Cloud Twitter Weekly Updates for 2009-10-04
New post: B2Cloud-Storm # New post: Getting to grips with Twitter: Part 1 # Article : Unlocking the Value of Social Media: An Approach for Small Business # New post:: Make my business a quick buck http://bit.ly/lil2z # @rexster @Padmasree we like your twitter style http://bit.ly/lil2z # 9 million Australians now use social networking sites: http://bit.ly/iJn36 #
Your are NOT my friend!
When was the last time you went to a BBQ with mates and kissed Exxon Mobil on the cheek when arriving, or shook hands with General Motors. Ever played XBOX with Hertz? We need to take a step back here and understand who doesn’t belong on social networks. Lets first define a ‘friend’ – a person you know well and regard with affection and trust. Now lets define ‘social’, a body of humans generally seen as a community or group. Person, affection, trust, human, community and human. A corporate does not belong on social networking platforms as they themselves cannot … Continue
Posted in General Thoughts
Tagged business, company, corporate, etiquette, Exxon Mobil, facebook, GE, Hertz, marketing, microsoft, social media, twitter
2 Comments
Make my business a quick buck
I noticed the same question keeps coming up whenever new social media sites pop up and this is ‘how can my company benefit from this?’ My schools of thought around this concept for ages were something like ‘back off you money hungry large corporations’ not everything is here to be exploited in order to make a buck. Advertising just drives me crazy and any one who thinks they’re smart enough to do a ‘subtle’ marketing campaign via social media is just kidding themselves. I think that there is a general misconception about social networking – it’s not going to drastically … Continue
Posted in General Thoughts
Tagged @Padmasree, @rexster, brand, business, cisco, deloitte, social media, thought leader, twitter
2 Comments
Unlocking the Value of Social Media: An Approach for Small Business
Over the last number of years, social media companies, and the tools they have developed, have received ever increasing column inches in the business press. It seems when real news is sparse business columns get used up telling us how the latest social media tool is being used by a large company or a quirky celebrity to do something fuzzy like generate awareness or grow their brand. Naturally as an internet advisory company, these articles are of interest to us and we are constantly trying out the new technologies mentioned. However, when we discuss social media tools with our clients … Continue
Posted in General Thoughts
Tagged brand, forrester, marketing, POST, small business, social media, strategy
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