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Monthly Archives: June 2009
The risky business of social media – 4th Speaker
Charles Power – Holding Redlich Charles explained that laws are miles behind where social media is today. Why does it lack speed? Charles asks, take a glance at who makes laws, and you will quickly understand why, a bunch of oldies who are somewhat disconnected to what it all is. There was a recent example of a Judge who had to dismiss himself form hearing a case as the defendant was a ‘friend’ of his on Facebook. Within organisations, traditional law is far more relevant. Telstra has a policy for use of social media while at work, and it … Continue
Posted in General Thoughts
Tagged charles power, conference, Legal, risky, solicitor
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The risky business of social media – 3rd Speaker
Paul Gross – CEO E-services Group Paul has worked on some of the most recognised marketing campaigns, and introduced his talk with some of Australia’s largest brands. But Paul emphasized that his organisation plays a hidden role, managing the infrastructure or the workings of a campaign such as servers, coders and project managers. He has had a great mix of experiences, both good and bad. The first example Paul presented was the Tourism Queensland campaign, The Worlds Best Job. It was considered a great success with exceptional exposure through all stages of the campaign. Nonetheless Paul explained that articles followed … Continue
Posted in General Thoughts
Tagged business, e services, paul gross, risky, social media
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The risky business of social media – 2nd Speaker
Peter Kent - Porter Novelli Peter Kent describes himself as ‘media agnostic’, and despite the current fad for social media, he believes a mix media approach will always be the most succesful. Peter discussed the risk of entering into social media conversations with examples of recent work Porter Novelli have undertaken. He opened his talk with an example of viral social media, The Keyboard Cat. It refers to a Youtube video released in 2004 where a man ties strings to a cats paws, and maneuvers them to give the illusion of the cat playing a piano. The video was tacky … Continue