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Monthly Archives: June 2009
Marketing with Facebook
Companies are constantly looking for ways to incorporate social media into their marketing mix. A classic example is the development of Facebook applications and the like to connect with users. The most successful are games, where users can compete with one another and have their scores published on their profile (usually their public wall). Other popular social games include Green Spot and Aura Feint. Recent commentary by discussion forum Inside Social Games suggests that Facebook is the logical platform for growing the customer base of one of the most successful MMO games, World of Warcraft. Although there are over 11 … Continue
Twitter: Britney Spears Dead
A bad week for celebrity deaths continues to get worse, as Mashable reports that Britney Spears is in fact still alive. Earlier today her twitter was hacked, and the following posted to her more than 2 million twitter followers: Britney has passed today. It is a sad day for everyone. More news to come. This has since been replaced by: Britney’s Twitter was just hacked. The last message is obviously not true. She is fine and dandy Mashable speculates that her Twitter account may not has been hacked directly, merely one of the many aplication that can auto-post to Twitter. … Continue
Twitter & Iran: The New Cassette Tape
Much has been made of the role of Twitter in the recent elections in Iran, from an excellent article on this site by Emily, to countless articles in the mainstream media (try putting “Iran” and “Twitter” into Google News). Twitter’s role in the ‘Green Revolution’ in Iran has largely been that of a dissenting voice against the election results on the 12th, and the covering – and creating? – the street violence that followed on the result, and publicising it to the outside world. In this role twitter has been hailed as revolutionary, and instrumental in events – achieving things … Continue
Posted in General Thoughts
Tagged Iran, media, politics, social, social media, tape, twitter
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The Power of Social Media
Social media has transformed the world and traditional perceptions of communication. Simultaneously, Twitter is transforming social media as the fastest and most accessible network yet. In the last week the most prevalent and discussed topic regarding social media has been the Iran elections and their aftermath. This is the perfect example of the power of social media. Iran’s Islamic leaders have made their best efforts to curb all foreign and internal media surrounding the elections, with reports of numerous beatings and arrests of bloggers and journalists. However, social media has allowed Iranian protestors to transcend these measures put in place … Continue
Putting a Name to the Face: Facebook Usernames
One of Facebook’s latest additions, usernames, allows individuals to personalize their Facebook URL. These have been available from midnight of June 13th. According to Facebook blog, a username will make it easier for friends and family to find you. It will heighten authenticity and create a trusted environment. These selling points emphasise this tool is optional and secure. A major issue resulting from usernames is what Facebook have dubbed “name squatting”. To avoid a stranger pinching your identity Facebook staff have introduced a number of steps to combat this issue. 1. Only owners of accounts existing before the announcement date … Continue
Posted in General Thoughts
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Protect your brand: Social Media
The Law Institute of Victoria hosted an event “Intellectual Property – Merging IP law boundaries with virtual reality” on 28 May 2009. Speaker Karen Hallenstein, Supervising Counsel at Telstra, looked at brand issues arising from virtual worlds such as Second Life, Kaneva, Active Worlds, There, Lively and Habbo. Advances in information technology and the internet enable us to distribute more information to more people in less time. This provides enormous commercial opportunities for businesses but at the same time, creates significant risk of intellectual property infringement. Businesses use internet applications such as virtual worlds or computer based simulated environments to market or … Continue
Posted in General Thoughts
Tagged Active Worlds, authority, brand, Habbo, infringement, IP, isp, Kaneva, law, Lively, proceedings, regulatory, Second Life, social media, There, trademark, virtual world
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Impersonation and Twitter
On Friday a twitter account claiming to be an official Today Tonight user was removed at the request of the misrepresented party. The satirical look at the current affairs Today Tonight by creating a fake Twitter account was only up for a few days, posting pretend news updates from the show which included tweets such as; “Swine Ebola: the sleeping killer. Experts at the National Beef Association tell us how to avoid the deadly virus, tonight.” “That was Jacques Chevalier, who lost his family in the crash of Flight 447. Up next, it’s Muffin, the video-game playing hamster.” “Tonight, from … Continue
Posted in General Thoughts
Tagged broadband, censorship, comedy, impact, impersonation, Legal, parody, stephen conroy, suspended, today tonight, twitter
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China blocks social networks
On the anniversary of the Tiananmen Square massacre, Chinese officials have blocked the use of most social media sites. These include the likes of Twitter, Flickr, Bing as well as local sites fanfou.com, xiaonei.com and wordku.com. China has had a long history of online censorship, since the introduction of the Golden Shield Project in 1998. Allegedly when important events are on the horizon, the Ministry of Public Security of the People’s Republic of China, will order certain websites to ‘close for maintenance’ in order to control any negative remarks being published. Read more > http://tinyurl.com/qcaxws
Posted in General Thoughts
Tagged bing, censorship, china, fanfou, flickr, social media, tiananmen, twitter, wordku
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What is: Blogger
Blogger was founded in August 1999, by Pyra Labs, a small company located in San Francisco. In 2003 Google bought Blogger and made premium functions that users were paying for, free. Blogger, as it stands today is Google’s free online-tool for creating blogs. A blog (which is short for web-blog) is virtually an online journal. It allows a forum for you to share your thoughts with the world. From sharing with your family about your overseas holiday, to giving your advice on the economic crisis, you can discuss and share anything you want on your blog Google Blogger is a … Continue
Posted in How to guides
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Twitter = breaking news
The power of Twitter as a mass broadcasting tool is obvious when news on the Amsterdam plane crash appears on the web before a breaking news headline on a any news outlet website. Airplane crash @ Schiphol Airport Amsterdam!! 8:39 PM Feb 25th from web Looking at crashed airplane near Schiphol… 8:40 PM Feb 25th from web Don’t know about survivors. 8:42 PM Feb 25th from web A lot of emergency services rushing to the scene. Still no more info. Can’t find any info on the net. 8:46 PM Feb 25th from web It looks like the plane is shredded… … Continue