Monthly Archives: May 2009

SMART (THE AGE) Special Report, May 2009

Bright Ideas for business The Rewards of a Little Respect Engage your customers in meaningful relationships to earn their loyalty, writes Tanya Ryan Seggar Online marketing initiatives are an increasingly popular option as they are cost-effective, measurable and flexible – enabling change at short notice.  Vanessa Tsui, from the NSW Business Chamber says many small business owners report that the use of blogs, email newsletters and even social networking sites such as Facebook to reach customers delivers valuable advice and tips. “Marketing absolutely does not need to be costly” Tsui says. “The trick here is to be smarter with your … Continue »

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The risky business of social media – 1st Speaker

  Renee Enborn (Barrister Douglas Menzies Chamber) Renee opened the presentations with a focus on defamation law issues around social media and user generated content. As communications channels open, there is greater likelihood that users on social networks will ‘speak their mind’ without being conscious of laws or rules they could be breaking. One example of this is defamation where Renee defined it as the negative feelings evoked towards an individual as a result of reading an article, also determined by whether the information is true or false. Essentially, not identifying the individual by name, but providing enough details to them … Continue »

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What is: Linkedin

Linked-in was formed in 2003. The original idea of linked-in was to connect people who had jobs and funds with people who needed a job or funds. Linked-in as it stands today is a professional networking tool with over 39 million users and rapidly growing. Its focus is to connect professionals.  Users are able to sign up and create a profile which can be viewed by other professionals in there allowable list of contacts.  Your profile can be edited to change what your contacts will see. A photo of yourself can be uploaded and information can be added.  Information on … Continue »

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What is: Facebook

Facebook was started by Harvard students on February 4th 2004. Other students from surrounding universities were invited to join a little while after, then high school students and company employees, until in 2008 it was an international forum where anyone over the age of 13 who had an email address could join. Facebook is a social networking tool allowing users to connect with friends, family, co-workers etc. Users are able to sign up and join a particular network. A network could be Australia, RMIT, MLC etc. By signing up to these networks users can find people with commonalities to them, … Continue »

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How to destroy a multinational

Traditionally a customer that has a problem with a product or service would follow a set of guidelines. Call customer support, complete a form, wait on hold and if unhappy with the response, call a consumer regulator. At this point the customer may be frustrated, annoyed, and may  have feelings of resent toward the product/service and its respective organisation.  The customer cannot speak their mind to anyone within the company as the only front is customer support. There is nowhere  for them to share their experience, only amongst friends, family and colleagues. The same can happen with an employee within … Continue »

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My first encounter

I distinctly remember my first experience with Social Media, back in 1995 while at junior school. The computer room had 50 computers two of them connected to the internet with 14.4k modems. You would join a server which would contain a bunch of areas, each of which would contain users thaty you could chat to or share files with. The whole system was in terminal which meant commands were used instead of mouse clicks. Each server had its own image, like a club logo including images of lions, dragons, butterflies and provocative women. These were not photos, but pictures created … Continue »

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The Grand Opening

Dear readers, I am very excited! Welcome to the B2Cloud blog. The ultimate goal of this blog is to be the premier place to find information on Social Media through the collaboration of thoughts, facts and experiences. B2Cloud will include background information for any newbies, and will collect information from around the globe to provoke discussion and knowledge sharing. I look forward to your feedback, and happy blogging! Regards, – J

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